1. Freeze what was originally approved
Keep the issue date, booked position, exact creative version, approved destination and booking references together. Do not overwrite the original with the corrected link. Use one case copy per original placement.
2. Record the exception from the sent issue
Preserve the actual sent copy or screenshot and capture time, then compare it with the booking. In our fictional example, the primary slot and copy matched, but the destination opened the spring page instead of the approved autumn page.
3. Request an authorized decision, not a generic remedy
Review the real agreement and platform rules. A missed issue and a below-typical result are not automatically the same situation. This packet does not decide fault, entitlement, a refund or a credit amount.
4. Separate proposed from approved
Check real slot availability, category constraints, current creative, destination and offer validity on the new date. Record sponsor and internal approvals against one exact version. If the plan changes, retain the old version and release its tentative hold in the actual inventory system. Silence is not approval.
5. Show the recovery actually ran
After the real send, keep a sent capture and tested link. Report the original and rerun separately with a source and observation window. Do not add overlapping audiences as unique readers, turn missing metrics into zero or treat clicks as sales.
6. Close the record with evidence and a response
Share the report, record the sponsor's actual response and assign any open work. An internal CLOSED status is not a legal release or a sponsor satisfaction guarantee. Scheduled is not delivered.
Using the files
Download and open the workbook in a form-capable PDF reader, Save As a case copy, then save and reopen after filling. Text fields are bounded, not auto-growing. Use line breaks and short references; check all text remains visible. If your reader cannot save forms, use the included editable text version.
Keep subscriber lists, passwords and private payment data out. Share only the relevant, redacted information. Typed names are records, not verified digital signatures.
Evidence and alternatives
Publisher policies such as Historical Publications' terms describe missed-placement processes; they do not establish a universal remedy. Free alternatives include Bionic's media-plan template and MailAdx's delivery-report generator. This kit claims neither unique functionality nor verified paid demand.
Published October 19, 2026. AI-assisted original content and design. No publisher or platform endorsement, customer case or measured outcome is implied.
More free handoffs: website content versions · creative feedback decisions.