NEWSLETTER PLACEMENT RECOVERY KIT v1.0 - EDITABLE TEXT
Manual record; no automatic checks. One copy per original placement.
Use secure references, not subscriber lists, passwords or payment details.

01 / ORIGINAL PROMISE - Freeze the original
Case ID:

Publication:

Sponsor / campaign:

Internal case owner:

Original issue / date / timezone:

Booked slot / quantity:

Approval date / approver:

Original approved creative + exact version reference:

Original approved destination URL / tracking reference:

Booking / terms reference:

Source location / access owner:

What was promised? Separate placement from performance:


02 / ACTUAL VS BOOKED - Capture the exception
Review date / timezone:

Reviewer:

Actual send / issue reference:

Placement result:

Original sent evidence - archive / screenshot / capture time:

Detected by / when:

Exception / decision status:

Expected vs actual - facts only, not an entitlement decision:

Actual destination / version and evidence reference:

Metrics source / reporting window:

Unknowns / next check:

Sponsor notified / reference + assigned next action:


03 / PROPOSED IS NOT BOOKED - Approve one recovery plan
Plan version / case ID:

Decision owner:

Proposed recovery type:

Original placement being addressed:

Proposed issue / slot / quantity + capacity check evidence:

Approval state:

Offer / creative validity review by:

Current creative + destination + offer validity:

Sponsor approval + internal authorization references:

Superseded plan / released slot:

Billing / credit record owner:

Agreed treatment / record reference - not calculated here:


04 / EVIDENCE BEFORE CLOSURE - Prove delivery, then close
Case ID / plan version used:

Actual rerun issue / sent at:

Actual slot / quantity:

Checked by / at:

Rerun proof - sent capture, link test, current creative:

Report source / measurement window:

Report shared / reference:

Results / unknowns - do not infer sales or add reach totals:

Sponsor response / acceptance reference:

Status / internal close owner:

Close / next review date:

Remaining action / prevention + original evidence retained:

